Heather Kreiger, CCIM
Regional Research Director
Lee & Associates of Eastern and Western PA
Years with company/firm: 1
Years in field: 20
Years in real estate industry: 20
Real estate organizations/affiliations: CCIM (Certified Commercial Investment Member)
Why did you choose the field/profession you are in today? Throughout my career, I’ve been fortunate to have numerous opportunities for growth and learning across various roles, including research, marketing, operations, sales, and leasing. While I’ve enjoyed every aspect of this business, my passion has always been rooted in research. I thrive on using data and maps to tell compelling stories and provide clients with the insights they need to make informed, data-driven decisions. When the chance arose to join Lee & Associates as their Regional Director of Research, I knew it was the perfect fit. I’ve truly enjoyed being part of a team that shares my commitment to the value of research.
What impact has social media/networking had on your business?
The real estate industry is fundamentally about relationships, so making strong connections is essential for success. As real estate professionals, we act as connectors—linking people to properties, each other, and valuable information. Networking, both in-person and through social media, has been pivotal in building my personal brand and for building and maintaining strong relationships on a local, regional, and national level. Specifically, social media has allowed me to amplify my voice and reach thousands, earning recognition as one of the top commercial real estate influencers by CREi for the past three years.
What unique qualities and or personality do you feel makes you most successful in your profession?
I’ve always found the real estate industry fascinating due to its depth, which often goes unnoticed by outsiders. Since I began my career, I’ve been deeply passionate about exploring every aspect of the field. My curiosity, high energy, love for data and storytelling, strong relationship-building skills, and a relentless desire for continuous learning have been key to my success. I thrive on movement and progress; in this business, staying relevant requires constant adaptation to change.
What was the most defining moment for you in the profession you are currently in?
One of the most defining moments in my career was earning the CCIM (Certified Commercial Investment Member) designation. It took about three years of hard work and dedication, all while balancing my business and raising a young son. I was initially set to take the exam in spring 2020, but it was canceled due to COVID, which was a significant disappointment. I did get to take the exam in Birmingham, Alabama, that summer of 2020 and passed on my first attempt. The process was challenging, but I was grateful for the education and experience it provided. I became actively involved in our local CCIM Chapter for PA, NJ, and DE because I believe in the value the education offered and would recommend it to anyone in commercial real estate. This year, I had the honor of serving as President of the chapter which has allowed me to make valuable connections across the region.
What inspiring words of advice would you give to a young woman about to go into the field of commercial real estate or your allied field?
Never stop learning. Always be open to new opportunities. Ignore your own head trash and don’t be afraid to take risks and chances. Get good mentors who will help push you when you need it. This business is tough, but very rewarding at the same time. You have to be willing to grind, especially in the beginning years.
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