Spotlight on VP Priscilla Teixeira
Years with company/firm: 1
Years in field: 20+
Real estate organizations/licenses: Material Handling Society of NJ (Board Member/Marketing Committee Chair), IOREBA, CREW NJ; NJ Broker Salesperson license
Why did you choose the field/profession you are in today?
I chose commercial real estate – and brokerage as a ‘subspecialty’– because it’s in my blood. I believe that real estate often attracts you, not the other way around. In fact, my father introduced me to sales and entrepreneurship through his own mortgage company at the time. He, along my extended family’s entrepreneurial roots, is what ignited my enterprising spirit.
From the beginning, I admired the ability of real estate professionals to negotiate transactions, manage properties and create value. As a broker, the dynamic world of property transactions and the opportunity for professional innovation were incredibly inspiring. It was a ‘place’ where I could channel my drive and self-starter ambition while helping others achieve their investment objectives. This combination of passion for business and the limitless opportunities associated with structuring transactions has resulted in an extremely fulfilling career choice for me.
Who or what has been the strongest influence on your career?
My main motivator throughout my career has been my oldest daughter. As a single mom for 10 years, I was her sole provider. Failure wasn’t an option. When I transitioned to commercial real estate and was informed about the potential for a year or more without an income – because of the nature and life cycle of deals – I became determined to prove that wasn’t going to be the case for me. Through sheer will – and a little bit of luck – I closed my first transaction in six months. That milestone allowed me to take my oldest daughter on our first overseas vacation. Now, my motivation is to show all three of my girls that a woman can achieve anything she sets her mind to.
What unique qualities and/or personality traits do you feel makes you most successful in your profession?
As a commercial real estate broker, who happens to have their own business outside of the industry, I bring a unique perspective to the table. I understand firsthand the stresses and decision-making processes that my clients as business owners face. My ability to listen attentively, along with a genuine curious nature, allow me to uncover the unspoken needs and motivations of my clients when it comes to their individual properties and portfolios. This empathy and understanding enable me to provide tailored solutions and guide them through the complexities of commercial real estate, whether it be a lease, disposition or acquisition of a property or land.
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