Spotlight on VP Jennifer Harrison
Years with the company/firm: 1
Years in real estate industry: 20+
Real estate organizations/licenses: ICSC, Certified Paralegal (NJ), NJ Real Estate Salesperson license
Why did you choose the field/profession you are in today?
I can’t say I chose this field; it was more like I landed in it. My career started as a real estate paralegal in a law firm, where someone saw potential in me and gave me the opportunity to manage commercial properties. The rest, as they say, is history!
Fast-forward 20+ years, I’m now focusing on retail leasing and sales transactions with NAI DiLeo-Bram & Co., which I recently joined as a VP. In addition, I’m involved with industrial, office and multifamily investment real estate sales across New Jersey with a concentration on Monmouth County. No two days are the same in this industry. I get to meet all kinds of people, solve complex problems and feel constantly challenged. I love the structure of real estate transactions, but I also enjoy the creative aspects of the job. It’s a perfect blend of order and flexibility.
Who or what has been the strongest influence on your career?
My career has been greatly influenced by the property owners with whom I worked, especially those early on in my career. I earned their trust and, in return, they gave me the freedom to get involved in a wide range of projects, tap into my creativity and overcome challenges to create opportunities. Their support has been invaluable.
In addition, I’ve had the privilege to work for and with an amazing female mentor who was a constant source of guidance and encouragement. I believe that women supporting women is crucial, especially in this business. It’s important for us to offer each other career advice, share our experiences and help one another succeed.
What unique qualities and or personality do you feel makes you most successful in your profession?
I’ve always been good at juggling multiple tasks and meeting deadlines. As a commercial real estate broker, this skill is essential. But what really matters to me is helping my clients achieve their goals. Building trust and understanding their needs is key.
When it comes to negotiation, I believe in a win-win approach. It’s not just about knowledge; it’s about understanding everyone’s priorities. I want my clients to feel satisfied and confident in our partnership. I’m a good listener, and my experience helps me see things from different perspectives.
To succeed in this business, you need to be organized, persistent, confident and self-motivated. I’ve got all those qualities, and I’m excited to use them to help my clients reach their real estate objectives.
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