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Writer's pictureMAREJ

Meet Stella Plotkin, Vice President at Greystone

Women in Business Q&A

How has your career experience influenced your current role?

When I joined Greystone in 2015, my goal was to gain a 360-degree approach to tackling real estate finance transactions. Property owners want to work with a professional that understands all angles – so I’ve done project management, underwriting, business development, and now loan production. This well-rounded experience on multiple platforms has given me a competitive edge at each stage of the deal cycle.

What is your current position?

Vice President

Why do you like the profession/field you are in today?

Merit - what I put in is what I get out.

What unique qualities and or personality do you feel makes you most successful in your profession?

Honesty and humanity. Whether it’s good or bad news, I report the facts and present a roadmap of tactical solutions to move the ball forward. I listen closely to my clients’ needs so that I can do the best job delivering at the closing table.

How have you overcome challenges in this evolving market?

In this rapidly changing market, I’ve had to be creative in evolving my industry relationships. Whether it’s with HUD offices, equity investors, or specific GCs to introduce to developers - I always rely on my deep network to bring deals across the finish line. Combined with working at Greystone, a privately owned lender, I’ve executed transactions that no other lenders are offering in these markets.

Do you feel being a woman is an advantage, disadvantage or no advantage in today’s business world? Why? Why not?

Advantage, without a doubt. I harness my feminine qualities to bring creativity & attention to detail to each deal. If there’s one thing the men miss, it’s attention to detail.

Who do you feel was most influential in your life when choosing this profession?

My uncle & founder of Greystone, Steve Rosenberg. Growing up, I had a front row seat watching Steve build Greystone from nothing. This wasn’t given to him – Steve carved out his own path in the most unforgiving industry. How? By taking the radical approach of kindness throughout every deal and relationship, which earned him a reputation of trust and respect. Kindness is not a common practice in this industry - but it’s been the biggest differentiator in making Greystone the #1 HUD lender.

What inspiring word of advice would you give to a young woman about to go into the field of commercial real estate or your allied field?

Don’t accept the first answer you’re given.

Where do you see yourself in five years?

Being the top woman originator in the country and using that success to empower more females to break down walls in any industry.


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