Social media has become such an integral part of our lives that it’s no longer just for socializing. It’s accepted as a legitimate platform for building a professional network and closing deals. In fact, in today’s commercial real estate industry it is not uncommon to exchange social media handles instead of business cards when meeting a new contact. Between LinkedIn, Twitter, and Instagram, there are endless opportunities to engage with potential clients and peers in the industry, though each is slightly different when it comes to disseminating information. LinkedIn is tailored to business and networking, making it a great place to share news, research, and annual reports. Twitter is more about “instant access” and is best suited for sharing short insights and quick industry stories. Instagram, being a more visually-driven medium, is perfect for sharing photos and videos from industry events, grand openings, and new projects or listings.