By Lisa Cassidy, ecoImagine
May 14, 2019
Closing the Loop: How to win at composting while avoiding painful fines at the same time
Did you know that when it comes to winning and losing, the fear of loss is far greater than the joy of winning? In study after study,...
By Lisa Cassidy
May 7, 2019
Zero Waste Design Guidelines Offer Architects Innovative Building Design Options and Tools
In New York City, the Department of Sanitation (DSNY) exports more than 12,000 tons of waste each day. Because there is no waste storage...
By Lisa Cassidy, ecoImagine
Jan 9, 2019
How to achieve amazing things five seconds at a time
It’s late December. Most of us are ecstatic about this week long “escape” we are given once a year to “check out” for a while, be with...
By Lisa Cassidy, ecoImagine
Nov 28, 2018
The future of sustainable housing is here
Twenty years ago, I worked in the energy conservation department of a large New England electric utility. Despite the obvious conflict of...
By Lisa R. Cassidy, ecoImagine
Nov 2, 2018
Profits and Purpose: How “Doing Good” Can Be a Competitive Advantage
Sustainability. Social consciousness. Upcycling. Pre-cycling. Global warming versus climate change. What does it all really mean and why...
By Lisa Cassidy, ecoImagine
Oct 12, 2018
6 ways to maximize your next B2B Marketing Campaign
Successful marketing means getting in front of the right audience, with the right message, at the right time. It is a process designed to...
By Lisa Cassidy, ecoImagine
Sep 6, 2018
Recycling programs = More jobs, higher tax revenues & better living for local communities
As manufacturing activities and jobs continue to be outsourced, communities are struggling to add new, high-paying jobs to boost local...
By Lisa Cassidy
Aug 8, 2018
Zero Waste Design Guidelines Offer Architects Innovative Building Design Options and Tools
In New York City, the Department of Sanitation (DSNY) exports more than 12,000 tons of waste each day. Because there is no waste storage...
By Lisa Cassidy, ecoImagine
Jun 29, 2018
How Marketing Consultants Can Help You Do What You Do Best
As a Marketing Consultant with over almost two decades of experience working with a variety of companies ranging from Fortune 500s to...
By Lisa Cassidy, ecoImagine
Jan 2, 2018
The race for space in high-rise buildings: How cardboard balers manage the growing package delivery
According to Emporis, the leading provider of building and construction projects worldwide, it was around 1870 when real estate values in...
By Lisa Cassidy, Orwak North America
Dec 11, 2017
Recycling champions getting things done: Featuring Premier Compaction Systems
Too often the news we hear is negative. There is so much emphasis on bad choices or things that are going wrong. Yet, the truth is, there...